About
At Purpose Point Strategies, we believe every message has the power to move people, and every connection can create change.
Founded by Tonja Paylor, a seasoned marketing and public affairs executive, Purpose Point Strategies helps
individuals, businesses, nonprofit organizations, and community partners communicate with clarity and act with purpose.
With over twenty years of experience in leading brand strategy, media relations, stakeholder engagement, and
advocacy across diverse business sectors, Tonja brings both strategic insight and passion to connecting communities.
We partner with clients who want to inform, inspire, and influence—building trusted relationships with the
communities and decision-makers that matter most.
The Purpose Point Framework
Every organization has a purpose—but not every organization communicates it effectively.
At Purpose Point Strategies, we help you align your mission with your message and connect both to measurable results.
That intersection is your Purpose Point—where clarity, credibility, and community come together to create impact.
SERVICES
Healthcare Marketing
We help healthcare providers strengthen referral relationships, attract new patients, and generate qualified leads.
Strategic Communications
Craft clear, compelling brand narratives and multi-channel strategies that strengthen reputation, build trust, and drive measurable growth.
Stakeholder Engagement
Build authentic relationships with your stakeholders, community leaders, and policymakers through outreach, storytelling, and collaboration.
Public Affairs
Bridge the gap between your organization and government by developing messaging, partnerships, and advocacy strategies that turn policy into progress.
Executive Visibility
Position business leaders as credible, trusted voices through thought leadership, media opportunities, and purposeful community presence.
OUR APPROACH
We combine strategy and storytelling to help organizations find their Purpose Point—the intersection of mission, message, and measurable results.
Our work begins with listening, followed by data-informed insights and tailored solutions. Whether launching new initiatives, engaging policymakers, or amplifying a brand voice, we help clients communicate with intention and lead with impact.
Whether you’re building a communications strategy, preparing for advocacy outreach, or strengthening
stakeholder engagement, we can help.